Clothes Make the Brand
The clothes we wear can influence how we see ourselves and affect how we perform at our jobs. Apply that to your brand, and you can guess what happens next.
Is There Science Behind Empathy?
Instead of baselessly judging one another, we should try to be a pinch more empathetic. Scientifically, this is referred to as theory of mind (ToM).
Let the World Go ‘Round
Whether financial stability, diversity in passion, or the need to touch everything defines your happiness, more power to you. We all tick in different ways.
Locked In
Lock-in is a business concept that I thought we’d seen the last of after the United States vs Microsoft Corp. It seems I was wrong…
Is Consistency Important to your Brand?
While most will answer yes to the question of consistency importance, I think fewer of us would say, “Yes,” to the question, Is your Brand Consistent?