The Millennials Are Coming: Part 2
Half of all B2B purchasing decisions involve workers outside the C-Suite, and Millennials are doing 3/4 of the research. Is your marketing speaking to them?
The Color Green
If someone were looking for insight from a professional female between the ages of 30-35 for some target market research, I would like you to know that green gives me a feeling of freshness, newness, and peacefulness.
Are You Happy With Your Current Job?
Although it would be terribly difficult to quantify, I wonder how many of those folks are happy with their current employment situation. Are you happy?
Hey Google! – Voice Recognition Meets Marketing
Keywords apply to the shorthand we use to type, but we use complete phrases when speaking. Modern websites need to optimize for this new behavior.
What Content Should Be On My B2B Website?
“Content is King” is a refrain we hear quite often, but it begs the question, “Which Content?” the answer to which is as simple as it is complicated.