by Mark O'Brien | Jul 3, 2017
A presumably well-intended bloke from Australia — Anton Buchner, a senior consultant with TrinityP3, “Global Marketing Management Consultants” — wrote a presumably well-intentioned informercial, which he attempted to disguise as a blog post entitled,...
by Mark O'Brien | Jun 26, 2017
You may or may not be happy to know Harvard Business Review (HBR) is still at it. That’s right. The venerable publication seems hell-bent on retaining its status as the business world’s most prestigious purveyor of puerile palaver and preposterous prattle....
by Mark O'Brien | Jun 19, 2017
As regular readers of this blog know, I’ve been worried about Harvard Business Review for quite some time. In addition to the fact that the brain-trust seems to have gone brain-dead, the editorial staff seems to have taken permanent leave, and the rest of the...
by Mark O'Brien | Jun 12, 2017
I’m writing this post on Saturday morning. Tomorrow morning, I’ll marry Anne, the most beautiful woman and the finest human being I’ve ever known. For a while this morning, we sat drinking coffee together, talking of our wedding and the trip...
by Mark O'Brien | Jun 5, 2017
There are many things you can do with a brand: You can create it. You can establish it. You can promote it. You can position it to earn the trust of its constituents. You can evolve it. You can add sub-brands, attributes, and value propositions to it. You can even...
