When You Wish Upon a Star

When You Wish Upon a Star

People who know me understand I’m not clairvoyant. In fact, most people who know me don’t even think I’m particularly bright. But it took neither precognition nor perception to see this one coming: “Big Data Killed the Marketing Star”....
Defining Action

Defining Action

In addition to the fact that I love marketing — and in case it’s not already apparent — I love language. I was reminded of that love, yet again, when I read an article from our language-loving friends at Gartner. It’s called, “The Arrival of...