by Mark O'Brien | Nov 17, 2015
This past weekend, I attended the ninth annual Natural Living Expo in nearby Marlborough, Massachusetts. I have no idea why. Being at the Expo recalled the first time I walked into a hardcore comic-book shop. I was in search of the first two editions of the legendary...
by Mark O'Brien | Nov 16, 2015
If you read my ramblings with any regularity, you know I don’t believe in accidents: Everything that’s supposed to happen does happen. Everything that’s supposed to happen happens in its own time. And everything that happens happens for a reason....
by Mark O'Brien | Nov 13, 2015
I have to admit I’m not one to keep up with all of the statutes that govern my particular state, which happens to be Connecticut. Given the possibility that one can find himself in violation of said statutes — however unwittingly, innocuously, or innocently — it...
by Mark O'Brien | Nov 10, 2015
Allowing people to attribute value to a brand creates mindshare. It creates memorability and legitimacy. It engenders trust, comfort, faith. It facilitates the transition from identity to success. Why? The simple answer is: presence. Presence connotes the occupation...
by Mark O'Brien | Nov 6, 2015
Success or failure is a matter of definition. Defining the brand creates its voice, its personality, its promise. What is the brand? What does it mean? What does it have to say? Who should listen? Why? The simple answer is voice. The voice of your brand is as distinct...
by Mark O'Brien | Nov 2, 2015
I love dots. And I obsess about connecting them. That’s why I wonder when people obsess about other things, like this — “Leading CMOs Will Excel at Customer Obsession in 2016” — without connecting them to other things, like this: “5 Questions...
