The Devil and Content Marketing

The Devil and Content Marketing

by | May 20, 2019

In much the same fashion as content marketing and inbound marketing (aka marketing automation) are on the way out, SEO is on the way out. But it’s not on the way out because it’s proven its irrelevance, a la inbound marketing/marketing automation. Nope. It’s on the...
Just Do It

Just Do It

by | May 16, 2019

It’s pretty easy to pinpoint things that are important to us and keep us ticking. But how about when it comes to company values? Are those as easy to define?

Show Me Where it Hertz

Show Me Where it Hertz

by | May 13, 2019

As any of you who saw this know, the question on the lips of all people in their right minds three weeks ago was this: “Who, in God’s name, would hire Accenture to create a website?”Before we examine this abonimably aberrant phenomenon, let’s take a moment to...
Good Luck

Good Luck

by | May 9, 2019

LUCK & SUCCESS Good Luck JoAnna Bennett, O’Brien Communications Group 9 May 2019 Think about one of your most powerful successes. Was it getting a new, enormous client? Or perhaps buying your first home? Maybe it was rescuing your beloved mutt from the...
A Contaminant On the Negative

A Contaminant On the Negative

by | May 6, 2019

As regular readers of my routine ravings know, I’m no fan of bureaucracy. Neither am I a fan of obfuscatory jargon. My education in the liabilities of both was well-earned. Herewith, a story from my days in the belly of the beast.While dutifully serving one of the...