by Mark O'Brien | Apr 22, 2015
The image above has been making the rounds in various web media for a while — LinkedIn, Facebook, Twitter, et al. In the interest of giving proper credit for the image, I searched for attribution for its creator and could find none. Nevertheless, I use it here to...
by Mark O'Brien | Apr 20, 2015
Anybody who notices unpleasant facts in the have-a-nice-day world we live in is going to be designated a curmudgeon. (Paul Fussell, 1924-2012) I live in fear of becoming a curmudgeon. I think it’s because I prefer facts to fabrications. In that regard, I...
by Mark O'Brien | Apr 15, 2015
Don’t look now, kids, but we have two more abbreviations to worry about: PII (personally identifiable information) and GRC (governance, risk management, and compliance). I don’t mean to suggest we should be worried about what they denote. Rather, I mean...
by Mark O'Brien | Apr 10, 2015
The only thing more amazing than the things for which we fall is the length of time for which we continue to fall for them. Given the popularity of inbound marketing and marketing automation, I’d have imaged them to be relatively new phenomena. I’d have...
by Mark O'Brien | Mar 30, 2015
Here it comes, kids. I’d just about gotten my stomach settled after the nausea-inducing wave of inbound marketing, marketing automation, and ad tech … then the next wave hit. That wave, of course, is experience marketing. That’s right. Since feeling...
