Welcome to Hell

Welcome to Hell

I know what you’re thinking: “This can’t be Hell.” I’m sorry. I know it’s not what you expected. There’s a bunch of stuff missing. There’s no eternal conflagration. There are no devilish dudes with horned heads and...
Danger in Numbers

Danger in Numbers

Shelley Lucas, a very astute professional acquaintance, published a sorely needed post the other day: “The Missing Link: What CMOs & CIOs Really Need To Be Doing Together”. As Howard Cosell might have said, it contained a veritable plethora of quotable...
Trade Show Trade-Offs

Trade Show Trade-Offs

The other day I saw a photograph of a Chief Sales & Marketing Officer manning a booth at a trade show. At first, it didn’t make much of an impression, one way or the other. But the more I thought about it, the more curious it made me. Presuming the dude in...
Trust Me On This One

Trust Me On This One

I saw an update on LinkedIn the other day from a woman who described herself as a serial entrepreneur. I don’t know the woman. I have no earthly reason to doubt her. But her self-description caused me pangs of skepticism nevertheless. A professor of English with...
From the Mailbag: Volume Two

From the Mailbag: Volume Two

The publishing of our first installment of the Mailbag generated even more cards and letters, many of which seemed preoccupied with personal brands. So, with our work cut out for us, we dive once more unto the breach. Dear Mailbag, I have a recurring dream. In it, I...
All Things to All People

All Things to All People

One of our former clients was a software-development shop. It created core-processing systems for insurance companies. Its stock answer to the question, “Can you do that?” was: “Yes,” followed quickly by the first of a series of invoices for...