by Mark O'Brien | Nov 10, 2015
Allowing people to attribute value to a brand creates mindshare. It creates memorability and legitimacy. It engenders trust, comfort, faith. It facilitates the transition from identity to success. Why? The simple answer is: presence. Presence connotes the occupation...
by Mark O'Brien | Nov 6, 2015
Success or failure is a matter of definition. Defining the brand creates its voice, its personality, its promise. What is the brand? What does it mean? What does it have to say? Who should listen? Why? The simple answer is voice. The voice of your brand is as distinct...
by Mark O'Brien | Nov 4, 2015
I don’t know Steven J. Thompson. But I admire the man. All I know of him, so far, is that he published this post: “Leadership without Arson”. But because of that post, I know and admire these things about Mr. Thompson: He’s a realist. He...
by Mark O'Brien | Nov 2, 2015
I love dots. And I obsess about connecting them. That’s why I wonder when people obsess about other things, like this — “Leading CMOs Will Excel at Customer Obsession in 2016” — without connecting them to other things, like this: “5 Questions...
by Mark O'Brien | Oct 30, 2015
One of the more superficial revelations of my recent trip to New York was that I’d never taken a selfie. This realization was driven home by the fact that I saw people who’d come from all over the world seemingly for the sole purpose of taking pictures of...
by Mark O'Brien | Oct 29, 2015
I admit it: I’m an aggressive driver. Rendered as an exponential value, I’d be a Type A¹³. When I drive, it’s simply and strictly for the purpose of getting from Point A to Point B in the shortest possible time. I have neither understanding of nor...
