by Mark O'Brien | Sep 10, 2015
Sometimes LinkedIn posts are as valuable for what they don’t say as they are for what they do say. Case in point: Jeffrey Strickland, Ph.D., CMSP (which stands for County Medical Services Program, California Motorcyclist Safety Program, Custom Medical Stock...
by Mark O'Brien | Sep 9, 2015
I’m really worried about the future. More specifically, I’m really worried about the future of marketing. A vague sense of uneasiness morphed into full-blown agita when I read something called, “The New Marketing Leader”. I don’t know who...
by Mark O'Brien | Sep 2, 2015
It’s official, kids: Big Data is around the bend, out of control, and off the charts. To prove the point, Harvard Business Review published an article called, “Data-Driven Management Can Also Be Compassionate”. Featuring a photograph of...
by Mark O'Brien | Sep 1, 2015
The Hartford Business Journal, published right here in my very own Nutmeg State, ran a piece the other day that constituted another timely reminder of Immutable Communication Rules 1 through 6. The piece was called, “Seven Secrets to Project Management...
by Mark O'Brien | Aug 31, 2015
We need to resurrect insult, kids. I don’t mean we should insult each other any more than we already do. I mean it’s time to be more cognizant of being insulted when we are. Exhibit A: “A Contrarian View on Innovation in Advertising & PR”:...
by Mark O'Brien | Aug 28, 2015
I don’t know that it was officially declared. But this may have been Marketing Week. After I wrote this post on Wednesday — “Marketing Should Be Simple: Part Deux” — this one popped into my queue: “What’s in Your Marketing Stack?”...
