by Mark O'Brien | Jul 8, 2015
My recent post, An Unhappy Medium, spawned an exchange of thoughts with a colleague, Brent Robertson. Since that exchange expanded some of the notions presented in the post, I share excerpts from it here for your reading pleasure: Brent: I just had this conversation...
by Mark O'Brien | Jul 6, 2015
This is going to disappoint a lot of people. I’m sorry. It can’t be helped. Sometimes I feel like a professional bearer of bad news. And this news is less popular than most: Marketing people aren’t clairvoyant. There. I’ve said (typed) it. Now...
by Mark O'Brien | Jun 30, 2015
In my line of work, you have to say a lot of things that most folks find distasteful. This one elicits sneers, jeers, fears, and tears every time: Marketing is not a sales-support function. Sales is a marketing-fulfillment function. Salesperson: What do you mean...
by Mark O'Brien | Jun 25, 2015
I know what you’re thinking: “This can’t be Hell.” I’m sorry. I know it’s not what you expected. There’s a bunch of stuff missing. There’s no eternal conflagration. There are no devilish dudes with horned heads and...
by Mark O'Brien | Jun 23, 2015
Being in the communications racket may make me a little more sensitive to intelligibility than most. And I may have a slight hyper-percipience when it comes to perceptions of linguistic decorum. But there are some occasions on which you just can’t help but...
by Mark O'Brien | Jun 22, 2015
Shelley Lucas, a very astute professional acquaintance, published a sorely needed post the other day: “The Missing Link: What CMOs & CIOs Really Need To Be Doing Together”. As Howard Cosell might have said, it contained a veritable plethora of quotable...
