by Mark O'Brien | Feb 24, 2015
One of the joys of my life is being compelled to conduct Internet searches to determine the ostensible meanings of the latest abbreviations, acronyms, or jargon. Here’s the item that got my attention most recently: At the most basic level — even for companies...
by Mark O'Brien | Feb 3, 2015
In the late ’90s, I was invited to pitch the annual report business of the now-defunct Outpost.com. While there, I asked the Communications Director about the results of their recent television spot. She said, “Oh! The spot won all kinds of awards! The...
by Mark O'Brien | Feb 2, 2015
I recently read a blog post, “Lead Behaviors not Lead Scores”, by Josh Hill, and a book, Great Sky River, by Gregory Benford. The latter opened my eyes to the former. In Great Sky River, the last of humanity fights to survive on Snowglade, pursued by...
by Mark O'Brien | Jan 27, 2015
When our clients tell us about their products or services, we invariably ask two questions: (1) Is there a market for it? (2) If we hand you a check right now, can we buy it? The latter is to prevent putting carts before horses. The former is to prevent the...
by Mark O'Brien | Jan 26, 2015
Here are five perennially perplexing questions, as intriguing as they are troubling and, as yet, unanswered: Why do so many organizations create the position, VP of Sales and Marketing? Why is the VP of Sales and Marketing typically a sales person? Is the chief...
by Mark O'Brien | Jan 12, 2015
Companies complain about the effect of ad-blocking on their revenue streams. They have a point … to a point. Blocking ads does break the traditional covenant in which users gain access to content in exchange for exposure to advertising. But the complainants...
