by Mark O'Brien | Aug 28, 2015
I don’t know that it was officially declared. But this may have been Marketing Week. After I wrote this post on Wednesday — “Marketing Should Be Simple: Part Deux” — this one popped into my queue: “What’s in Your Marketing Stack?”...
by Mark O'Brien | Aug 26, 2015
Perfect order is the forerunner of perfect horror. (Carlos Fuentes) If I weren’t the epitome of the Eternal Optimist — and if I didn’t believe utterly in the cyclical nature of all things (yes, sanity WILL return) — I’d be despondent right about now....
by Mark O'Brien | Aug 19, 2015
promise (noun): a declaration that something will or will not be done, given, etc.; e.g., unkept political promises Just when you thought it was safe to hypothesize that human nature might have evolved emotionally and psychologically to a point at which the...
by Mark O'Brien | Aug 13, 2015
I was intrigued by a headline I read the other day: “The 3 Business Models That Matter for Connected Hardware Startups”. True to the headline, the article under the headline went on to list … well … you know. I recognize the likelihood that I...
by Mark O'Brien | Jul 28, 2015
In the course of our research for a book we once created as a specialty publishing project — Origin/Destination: 75 Years of the New England Water Environment Association — we learned that it took the residents of Uxbridge, Massachusetts, 50 years to figure out the...
by Mark O'Brien | Jul 6, 2015
This is going to disappoint a lot of people. I’m sorry. It can’t be helped. Sometimes I feel like a professional bearer of bad news. And this news is less popular than most: Marketing people aren’t clairvoyant. There. I’ve said (typed) it. Now...
