by Mark O'Brien | Sep 22, 2015
I received an email the other day, the headline of which — “No More Glasses” — reminded me why I love technology. As a card-carrying Irishman, I’ve always admired, and (at times) have been, a two-fisted drinker. This email brings the promise that,...
by Mark O'Brien | Sep 18, 2015
I got the scare of my life this morning. While reading through my various feeds, I saw this headline: “5 Ways Cloud-Based EPM is Altering the Landscape of the Business World”. I suddenly imagined the business world being decimated by equine protozoal...
by Mark O'Brien | Sep 17, 2015
People are coming back into vogue, at least in marketing. And I can prove it. Since I’m a believer in the cyclical nature of all things, I knew people would reappear in marketing. I didn’t know when. But I did know why: Data doesn’t buy anything....
by Mark O'Brien | Sep 9, 2015
I’m really worried about the future. More specifically, I’m really worried about the future of marketing. A vague sense of uneasiness morphed into full-blown agita when I read something called, “The New Marketing Leader”. I don’t know who...
by Mark O'Brien | Sep 3, 2015
Given the accelerating pace of change, especially technological change, we should have expected this. Even if we’d noticed nothing but the changes in contact-lens technology, we’d have had to recognize that anything was possible; that the limitations...
by Mark O'Brien | Sep 2, 2015
It’s official, kids: Big Data is around the bend, out of control, and off the charts. To prove the point, Harvard Business Review published an article called, “Data-Driven Management Can Also Be Compassionate”. Featuring a photograph of...
