by Mark O'Brien | May 20, 2015
Here’s a partial list of the things most companies say they want on the pages of their websites: Sizzle. Fashion Shows. Popularity contests. Pizzazz. Things that make the boss happy. The kitchen sink and all the attendant plumbing. Cool stuff. And here’s...
by Mark O'Brien | May 12, 2015
I was reading an article the other day about more effective blogging. One of its suggestions was to publish lists. As you know, I’m not a fan of lists. But I’m nothing if not open-minded. So, I resolved to give it a shot. Here are the five things you must...
by Mark O'Brien | May 7, 2015
I received an email from an earnest gentleman, eager to help his company write more business and make its brand more prominent. He presented a list of tactics he believed would be effective means to his ends. Here’s the email (with minor modifications to protect...
by Mark O'Brien | May 5, 2015
A man is his own easiest dupe, for what he wishes to be true he generally believes to be true. (Demosthenes) We’ve written about the seemingly declining substance of the content in Harvard Business Review (HBR) before. We’ve also written about the...
by Mark O'Brien | Apr 27, 2015
A recent article reminds us what an unimaginably unfair place the world is — “A global wine shortage could soon be upon us” — its message of dread and foreboding including this catastrophic information: Last year, global supply for wine already barely...
by Mark O'Brien | Apr 23, 2015
Am I the only one who’s starting to question the editorial decision-making at Inc.? I’m quite sure they’re lovely people. But you have to wonder when you find things like “The 1 Work Hack That Will Save You 900 Hours a Year”: During every...
