by Mark O'Brien | Dec 30, 2014
My friend and partner, Jonathan Spiliotopoulos, shared an article entitled, “What Startups Need to Know About Ad Tech”. As Jonathan suggested to me, the article’s most salient point might be this: Advertising is essentially divided into two worlds:...
by Mark O'Brien | Dec 29, 2014
There are many reasons to be skeptical of the claims made by inbound marketing (or marketing automation — the terms are virtually synonymous). Here’s one. Here’s another. And here’s a third: Inbound marketing seems to be adopted by B2B companies that...
by Mark O'Brien | Dec 26, 2014
In 2004, the priest who presided over the high-school graduation of my son, Quinn, said this, acknowledging the myriad difficulties of the age in which the accidents of our births find us in existence: “We are blessed with challenges.” My first reaction...
by Mark O'Brien | Dec 25, 2014
JoAnna, Jonathan, and I wish you a happy, healthy Holiday Season and a bright, prosperous New Year.
by Mark O'Brien | Dec 24, 2014
In the song, “Turn, Turn, Turn”, made famous by the Byrds, though adapted from Ecclesiastes 3:1 by George Aber and Pete Seeger, we learn this: “To everything, there is a season and a time to every purpose under Heaven.” So it is, then,...
by Mark O'Brien | Dec 22, 2014
For man, unlike any other thing organic or inorganic in the universe, grows beyond his work, walks up the stairs of his concepts, emerges ahead of his accomplishments. (John Steinbeck, The Grapes of Wrath) Like so many other inexplicable occurrences in my life, I...
