by Mark O'Brien | Apr 21, 2015
While surfing the web the other day, I came across a company, the website of which said this, in part: [We provide] world-class solutions for tools-based modernization solutions. No. I’m not making that up for the purpose of making a point. Like innovation,...
by Mark O'Brien | Apr 20, 2015
Anybody who notices unpleasant facts in the have-a-nice-day world we live in is going to be designated a curmudgeon. (Paul Fussell, 1924-2012) I live in fear of becoming a curmudgeon. I think it’s because I prefer facts to fabrications. In that regard, I...
by Mark O'Brien | Apr 14, 2015
This post, which I offered with tongue firmly in cheek, reminded me of an article I read almost two years ago, in which: Graphic designer and artist Johnny [Kid Tartan] Plaid … envisioned a drastic update for the iPhone 6. The iPhone 6 hadn’t yet become...
by Mark O'Brien | Apr 6, 2015
Ask a roomful of people (I’ve done it), “What’s your brand?” and most of them will quickly respond, “My logo.” It’s not a bad answer. It’s just incomplete. It lacks context. Your logo is, at most, an aspect of your brand. Especially in your advertising or on your...
by Mark O'Brien | Apr 3, 2015
Since it was clear I was more surprised than Biff was, I spoke up first; although, it was more a reflexive exclamation than a considered inquiry: “Is something wrong …?” “No,” Biff replied calmly. “What makes you ask?”...
