Ground Control to Major Tom

Ground Control to Major Tom

As you’re well aware by now, I’m usually late to the proverbial dance when it comes to trends. So, it’s with typical tardiness that I come to this winner: earthing. In case you, too, are not yet up to speed, earthing promotes the idea that walking...
Web Advertising: DOA

Web Advertising: DOA

In the two weeks since this post was published — “It’s the End of the Line for the Ad-Supported Web” — the crying has been conspicuous by its absence. Who could have been surprised, let alone despondent? We, in fact, did this to ourselves....
Innovating Disruptive Quackery

Innovating Disruptive Quackery

I love bad movies. In fact, one of my greatest pleasures is staying up till the wee hours of the weekend watching ill-contrived films and wondering; Why were they made? Who financed them? For what return? Did the writer(s) think it was any good? What were the actors...
Lies, Damn Lies, and the Abuse of Marketing

Lies, Damn Lies, and the Abuse of Marketing

Despite the fact that some of my ravings might suggest otherwise, I love marketing. I love it with a passion. So, with equal passion, I hate its being abused. As one indication of its abuse, I enter into evidence this post — “Which Technologies and Content Types...
Our Culture is Our Brand

Our Culture is Our Brand

A post in The Cauldron, published by Sports Illustrated, is one of the most affecting things I’ve read on brand, marketing, culture, and their inextricable relationships in a long while. “The NFL remains addictive in America, but it’s losing ground...