by Mark O'Brien | Jul 24, 2015
I don’t know that LeAnne Brinkies is familiar with Hamlet, let alone Queen Gertrude. As the Bard might say, ’tis a pity. Had she been so familiar, she might have gone about “Native advertising – the editorial vs advertorial debate” in a...
by Mark O'Brien | Jul 13, 2015
I need your help. Amazon is being sued for not saying it doesn’t sell something. That actually has nothing to do with us. But here’s where you come in: If two wrongs don’t make a right, can you help me understand why two negatives make a positive?...
by Mark O'Brien | Jul 8, 2015
My recent post, An Unhappy Medium, spawned an exchange of thoughts with a colleague, Brent Robertson. Since that exchange expanded some of the notions presented in the post, I share excerpts from it here for your reading pleasure: Brent: I just had this conversation...
by Mark O'Brien | Jul 6, 2015
This is going to disappoint a lot of people. I’m sorry. It can’t be helped. Sometimes I feel like a professional bearer of bad news. And this news is less popular than most: Marketing people aren’t clairvoyant. There. I’ve said (typed) it. Now...
by Mark O'Brien | Jun 30, 2015
In my line of work, you have to say a lot of things that most folks find distasteful. This one elicits sneers, jeers, fears, and tears every time: Marketing is not a sales-support function. Sales is a marketing-fulfillment function. Salesperson: What do you mean...
