Long Live the Experts

Long Live the Experts

If you’ve been keeping up with the experts (ahem), you’re like to have noticed many of them writing obituaries for branding (case in point). There’s a short list of reasons for which people write such things: They want to be controversial, in which...
Happy Meal

Happy Meal

I recently stopped in a coffee shop for lunch. As I was paying for my repast, the earnest young man behind the counter told me all the food was prepared on the premises and said proudly, “It’s all food you can feel good about eating.” Uh oh. Had I...