Strategy vs. Tactics

Strategy vs. Tactics

by | Oct 1, 2014

A statement finding its way more frequently and annoyingly into the vernacular of business and politics is this: Hope is not a strategy. Yeah. The statement is true. But enough already. Its corollary statement is this: A tactic is not a strategy. Yeah. That’s...
Up in Smoke (Signals)

Up in Smoke (Signals)

by | Sep 29, 2014

Some people go to great lengths to make sure they’re not taken seriously. That’s sad because it’s really quite simple. If you want to ensure whatever you have to say is dismissed immediately and out of hand, all you have to say this: “We...
A Crush on You

A Crush on You

by | Sep 26, 2014

We decided to supersize the newest addition to the OCG pet family. The young fella sprawled across JoAnna’s lap is Crush, a 12-week-old Great Dane. Pledges to the OCG Pet Food Fund can be made by calling 1-800-GET-CHOW. Yikes!
New Life for Old Media

New Life for Old Media

by | Sep 17, 2014

Hang on. It turns out rumors of print’s demise have been greatly exaggerated. In fact, this post, in the media research blog of the  International News Media Association (INMA), says the following, in part: While any advertising campaign should feature a healthy...
Opportunism is Not a Dirty Word

Opportunism is Not a Dirty Word

by | Aug 28, 2014

People sometimes seem to be all but sneering when they use derivations of opportunism. They’re likely to say things, down their noses, of course, like: “That’s just shameless opportunism.” Or, with a dismissive shake of their heads as they turn...