Content is a Two-Way Street

Content is a Two-Way Street

When writing any type of copy or content for any purpose, my philosophy is to give readers credit for the acuity of their readership. To put it another way, my writing style is the compositional equivalent of my personal style: People get the benefit of every doubt...
Science Friction

Science Friction

I recently read a blog post, “Lead Behaviors not Lead Scores”, by Josh Hill, and a book, Great Sky River, by Gregory Benford. The latter opened my eyes to the former. In Great Sky River, the last of humanity fights to survive on Snowglade, pursued by...
It’s Not Easy Being Green

It’s Not Easy Being Green

Salem would like you to know he’s not exactly green, but he swears he’s recyclable. Our theory, however, is that he stows away in the reusable shopping bag because he likes to go to the store and cruise the cat-food aisle.
A Matter of a Letter

A Matter of a Letter

At any time, in any medium, we can find any number of articles, reports, opinion pieces, and more decrying a lack of leadership in everything from politics to industry. Au contraire. We don’t suffer from a lack of leadership: We suffer from an inability or an...
Incognito Cat

Incognito Cat

Sammy’s decided to create an act in which he imitates small power tools. In this photo, he’s doing his best jigsaw imitation. We thought it was pretty good. But the judges said it lacked authenticity. So, he took a nap.