by Mark O'Brien | Sep 17, 2015
People are coming back into vogue, at least in marketing. And I can prove it. Since I’m a believer in the cyclical nature of all things, I knew people would reappear in marketing. I didn’t know when. But I did know why: Data doesn’t buy anything....
by Mark O'Brien | Sep 11, 2015
In his book, The Life of Reason, the American philosopher, poet, novelist, and critic George Santayana (1863-1952) wrote, “Those who cannot remember the past are condemned to fulfill it.” Fourteen years after September 11, 2001, the matter is not whether...
by Mark O'Brien | Sep 9, 2015
I’m really worried about the future. More specifically, I’m really worried about the future of marketing. A vague sense of uneasiness morphed into full-blown agita when I read something called, “The New Marketing Leader”. I don’t know who...
by Mark O'Brien | Sep 2, 2015
It’s official, kids: Big Data is around the bend, out of control, and off the charts. To prove the point, Harvard Business Review published an article called, “Data-Driven Management Can Also Be Compassionate”. Featuring a photograph of...
by Mark O'Brien | Sep 1, 2015
The Hartford Business Journal, published right here in my very own Nutmeg State, ran a piece the other day that constituted another timely reminder of Immutable Communication Rules 1 through 6. The piece was called, “Seven Secrets to Project Management...
