Marketing: From Revolution to Convolution

Marketing: From Revolution to Convolution

We need to resurrect insult, kids. I don’t mean we should insult each other any more than we already do. I mean it’s time to be more cognizant of being insulted when we are. Exhibit A: “A Contrarian View on Innovation in Advertising & PR”:...
Pathways

Pathways

Bearing in mind that I write from the relatively affluent western part of the world — from the United States of America, in particular — I recognize the generalizations I express herein are limited to the socio-economic realities of geography. And I...
The Market Doesn’t Emote

The Market Doesn’t Emote

We need to get a grip of our knickers, kids. We’ve become accustomed to being taken care of. We’re conditioned to thinking of government as a benign parent, guiding us along our painless paths with a gentle, altruistic hand. And we’re inured to...
Go Ahead, Back Up

Go Ahead, Back Up

Since I don’t believe in accidents, I wasn’t surprised when a recent spate of vendor acquisitions in the insurance industry coincided with my finding a related, 10-year-old article while rummaging through the bowels of The Chautauqua Center for Synchronous...
Forever Young

Forever Young

I don’t know whence our inclination to treat symptoms, rather than diseases, derives. I suspect it’s a combination of fear, laziness, political correctness, and a kind of willful ignorance born of the relative luxury in which we’ve become accustomed...