by Mark O'Brien | Aug 26, 2015
At the rate at which Goliaths seem to be taking hits, I’m starting to wonder if David may have invested in a machine-gun version of his trusty slingshot. First it was inbound marketing. Then it was performance appraisals. Now it’s Big Data. The most recent...
by Mark O'Brien | Jan 27, 2015
When our clients tell us about their products or services, we invariably ask two questions: (1) Is there a market for it? (2) If we hand you a check right now, can we buy it? The latter is to prevent putting carts before horses. The former is to prevent the...
