Would You Like Fries With That Wake?

Would You Like Fries With That Wake?

by | Oct 9, 2014

With all of the emails I receive about funeral insurance quotes, I shouldn’t have been surprised by this. But I was. Call me naïve. After all, if we’re too lazy to get out of our cars for coffee or fast food or banking — things we want, presumably, and...
Quote Me on That

Quote Me on That

by | Oct 2, 2014

Prevailing wisdom contends that the most important aspect of direct-email marketing is the subject line. I hadn’t given the notion all that much thought until I started receiving a blizzard of such emails, all with this attention-grabbing subject line: Burial...
Strategy vs. Tactics

Strategy vs. Tactics

by | Oct 1, 2014

A statement finding its way more frequently and annoyingly into the vernacular of business and politics is this: Hope is not a strategy. Yeah. The statement is true. But enough already. Its corollary statement is this: A tactic is not a strategy. Yeah. That’s...
Up in Smoke (Signals)

Up in Smoke (Signals)

by | Sep 29, 2014

Some people go to great lengths to make sure they’re not taken seriously. That’s sad because it’s really quite simple. If you want to ensure whatever you have to say is dismissed immediately and out of hand, all you have to say this: “We...
New Life for Old Media

New Life for Old Media

by | Sep 17, 2014

Hang on. It turns out rumors of print’s demise have been greatly exaggerated. In fact, this post, in the media research blog of the  International News Media Association (INMA), says the following, in part: While any advertising campaign should feature a healthy...