Opportunism is Not a Dirty Word

Opportunism is Not a Dirty Word

by | Aug 28, 2014

People sometimes seem to be all but sneering when they use derivations of opportunism. They’re likely to say things, down their noses, of course, like: “That’s just shameless opportunism.” Or, with a dismissive shake of their heads as they turn...
Go After the Ball

Go After the Ball

by | Aug 23, 2014

A few weeks ago, I attended a local basketball camp to watch the son of a friend play. During the game, it occurred to me that young basketball players are like elderly drivers: They have no idea anyone else is around. They’re always surprised to discover...
Marketing Automation ≠ Sales Automation

Marketing Automation ≠ Sales Automation

by | Aug 15, 2014

The promise of marketing automation is seductive, indeed. It promises prioritized leads from multiple campaigns and more data than you can shake a stick at. The pitch typically goes something like this: By evaluating and reacting to each of your website’s...

Tell the Truth

by | Aug 15, 2014

“All you have to do is write one true sentence. Write the truest sentence that you know.” (Ernest Hemingway, A Moveable Feast) When I first began presenting my book, Martin the Marlin, to large groups of children, I’d find myself getting anxious. Oddly enough, I...