by Mark O'Brien | Dec 3, 2015
The story you’re about to read is true. The names have been changed to protect the guilty. In my entire working life, only one attempt has been made to stiff me for an invoice. It was the mid-1990s. Having been cut loose from The Travelers Managed Care and...
by Mark O'Brien | Dec 2, 2015
A gentleman who refers to Australia quite a bit — and spells as if he’s from there (behaviour) — has jumped on the bandwagon, the players aboard which are playing a dirge for advertising. He wrote a piece called, “Don’t Be Advertising!” And he...
by Mark O'Brien | Dec 1, 2015
As every consummate consumer knows, the Friday after Thanksgiving is known as Black Friday. The term is a marketing and public-relations abbreviation of the full name — Black-Eye Friday — which comes from all the shiners given and received in the shameless,...
by Mark O'Brien | Nov 23, 2015
I’m noticing what seems to be a proliferation of a phenomenon called use cases. These seem to constitute vignettes or scenarios in which sellers of products or services illustrate various applications of said products or services — having already elucidated the...
by Mark O'Brien | Nov 20, 2015
There’s an old expression in the graphic arts that says this: If you’re not creating an effective presentation of a message, it’s not design. It’s art. So it is with content: If you’re not creating an effectively persuasive message for an...
