Trust Me On This One

Trust Me On This One

by | Jun 4, 2015

I saw an update on LinkedIn the other day from a woman who described herself as a serial entrepreneur. I don’t know the woman. I have no earthly reason to doubt her. But her self-description caused me pangs of skepticism nevertheless. A professor of English with...
Good News: We’re Not Dead Yet

Good News: We’re Not Dead Yet

by | Jun 3, 2015

Take heart, people (or persons). We may be on the way out, but we’re not quite dead yet. How do I know? A little birdie told me. But it didn’t need to. The idea of eschewing personal relationships in favor of compiling more data, the mechanized...
What a Kroc

What a Kroc

by | May 29, 2015

In a recent post, I posited the notion that disruption is the new change. As if on cue, two articles appeared in my sundry feeds almost immediately thereafter: “Big Food’s Big Problem: Consumers Don’t Trust Brands” and “The...
Sometimes a Page is Just a Page

Sometimes a Page is Just a Page

by | May 20, 2015

Here’s a partial list of the things most companies say they want on the pages of their websites: Sizzle. Fashion Shows. Popularity contests. Pizzazz. Things that make the boss happy. The kitchen sink and all the attendant plumbing. Cool stuff. And here’s...
Stacking the (PowerPoint) Deck

Stacking the (PowerPoint) Deck

by | May 19, 2015

Let’s presume you give your sales people some rudimentary orientation. Let’s presume that, in lieu of formal sales training, you give them some fundamental introduction to your company, what it does, and (most important) why it does what it does. And...