by Mark O'Brien | Nov 25, 2014
Here are Immutable Communication Rules 1 through 3: We are not the target audience. We are not the target audience. We are not the target audience. Here are Immutable Communication Rules 4 through 6: If technical people could communicate with non-technical people, God...
by Mark O'Brien | Nov 24, 2014
We’ve been hearing about the trite notion of personal brand for longer than I thought. In fact, I recently found a column from 2011. It said this, part: Your personal value proposition (PVP) is at the heart of your career strategy. It’s the foundation for...
by Mark O'Brien | Nov 21, 2014
Okay. Lemme see if I got this straight: You made a special trip in here to see me. You expected me to be happy about that. I’m supposed to lavish all kinds of affection on you. And you brought no treats? Are you kidding?
by Mark O'Brien | Nov 18, 2014
Cults of personality are defined as arising from the use of mass media to create idealized images. But that definition is incomplete because it neglects our agency in the process of idealization; that is, without our consumption of mass media — and without our...
by Mark O'Brien | Nov 14, 2014
Matilda: Do you think Bigfoot is real? Sammy: Some guy in Texas says he has pictures of him. Matilda: Those turned out to be Photoshopped. Sammy: How do you know? Matilda: I studied photo re-touching in Obedience School. Sammy: I thought that was just for sitting and...
