by Mark O'Brien | Sep 1, 2015
The Hartford Business Journal, published right here in my very own Nutmeg State, ran a piece the other day that constituted another timely reminder of Immutable Communication Rules 1 through 6. The piece was called, “Seven Secrets to Project Management...
by Mark O'Brien | Aug 31, 2015
We need to resurrect insult, kids. I don’t mean we should insult each other any more than we already do. I mean it’s time to be more cognizant of being insulted when we are. Exhibit A: “A Contrarian View on Innovation in Advertising & PR”:...
by Mark O'Brien | Aug 28, 2015
I don’t know that it was officially declared. But this may have been Marketing Week. After I wrote this post on Wednesday — “Marketing Should Be Simple: Part Deux” — this one popped into my queue: “What’s in Your Marketing Stack?”...
by Mark O'Brien | Aug 26, 2015
At the rate at which Goliaths seem to be taking hits, I’m starting to wonder if David may have invested in a machine-gun version of his trusty slingshot. First it was inbound marketing. Then it was performance appraisals. Now it’s Big Data. The most recent...
by Mark O'Brien | Aug 26, 2015
Perfect order is the forerunner of perfect horror. (Carlos Fuentes) If I weren’t the epitome of the Eternal Optimist — and if I didn’t believe utterly in the cyclical nature of all things (yes, sanity WILL return) — I’d be despondent right about now....
