by Mark O'Brien | Dec 29, 2014
There are many reasons to be skeptical of the claims made by inbound marketing (or marketing automation — the terms are virtually synonymous). Here’s one. Here’s another. And here’s a third: Inbound marketing seems to be adopted by B2B companies that...
by Mark O'Brien | Dec 22, 2014
For man, unlike any other thing organic or inorganic in the universe, grows beyond his work, walks up the stairs of his concepts, emerges ahead of his accomplishments. (John Steinbeck, The Grapes of Wrath) Like so many other inexplicable occurrences in my life, I...
by Mark O'Brien | Dec 19, 2014
The story you’re about to read is more true than you might imagine. The names have been changed out of human decency. I’m IT Director for Megalosurance Worldwide Global International, a health insurer in Razor Bump, Arkansas (but we think big), writing coverage...
by Mark O'Brien | Dec 16, 2014
It was a dark and stormy night. I was sitting in my office at the corner of Bleak and Bleaker when the phone rang. I’m no clairvoyant. But I knew something was wrong before I even answered. Maybe it was my female intuition. “O’Brien?” “Yeah.” “It’s Millwood...
by Mark O'Brien | Dec 10, 2014
Perhaps the only thing more difficult for a company to derive than its elevator pitch is a list — even a short list — of its principal differentiators. In October of this year, The Chautauqua Center for Meaningful Distinction surveyed 647 of the companies in the...
