Gypped Again

Gypped Again

Okay. Lemme see if I got this straight: You made a special trip in here to see me. You expected me to be happy about that. I’m supposed to lavish all kinds of affection on you. And you brought no treats? Are you kidding?
Click Your Heels

Click Your Heels

Inbound marketing is a dangerous concept. There. I’ve said it. Combining pie in the sky, fantasy, delusion, and something like reckless lunacy, it panders to the misbegotten fantasies of every organization that thinks SEO and social media are latter-day...
Dear Client

Dear Client

Human psychology doesn’t play nice with the relationships between price, cost, and value. To illustrate the point, I offer this letter to a hypothetical client, a company with no brand recognition in its target market. The company is reluctant to commit to an...
Don’t Be an ARSE

Don’t Be an ARSE

If you’ve witnessed the fate of successful brands (little fish) after they’ve been devoured by larger corporate entities (bigger fish), you’re aware that, regardless of what they eat, bigger fish excrete the same thing, all the time. Why the...
The Cult of Personality

The Cult of Personality

Cults of personality are defined as arising from the use of mass media to create idealized images. But that definition is incomplete because it neglects our agency in the process of idealization; that is, without our consumption of mass media — and without our...