by Mark O'Brien | Oct 31, 2014
We sent Abby to the groomer’s this week. The bad news is she came back with a broken leg. The good news is they didn’t charge us extra for it.* If you have any scary pet stories for this Halloween, please share them with us in the Comment box below. *No....
by Mark O'Brien | Oct 30, 2014
We once consulted with a company that had developed a new software application for revenue-cycle management. Their initial target market was large hospitals and medical centers. Justifiably jazzed, the company got its sales team revved up. It hired a telemarketing...
by Mark O'Brien | Oct 29, 2014
Jonathan Spiliotopoulos, one of my O’Brien Communications Group partners, a friend, and an estimable thinker, wrote this note to me one day after he’d read a blog post in which the author was beefing about web-based ad blockers: Companies complain about...
by Mark O'Brien | Oct 28, 2014
In an earlier post, I wrote about the important necessity — and the effective simplicity — of telling the truth. It was a lesson I learned, of course, from children. Since then, I found this: In an article called, “High-School Students Respect First Amendment...
by Mark O'Brien | Oct 27, 2014
Though we’ve written about best practices before, we still hear references to them and read articles about them with disarming frequency. That frequency is disarming because it reflects stasis — a kind of settling for inactivity or unimaginativeness, rather than...
