Marketing Should Be Simple

Marketing Should Be Simple

With a caveat here and a caveat there, another over here for good measure, and one more for the road, we’re on the record: We don’t have to like inbound marketing and marketing-automation tools, but they’re here to stay. And all that...
Spooked

Spooked

Uh … that thing keeps staring at me. Hello? Are you listening? It’s starting to creep me out, to tell you the truth. What is that anyway? A pillow? A mask? Does it ever blink? Can’t it just go away?
The Case of the Missing Brand: Part Deux

The Case of the Missing Brand: Part Deux

After learning Johnson’s fate at IDS, I called my buddy, Millwood, at The Bugle: “Millie. It’s O’Brien. “What’s up, OB?” “You ever heard of a company called Intergalactic Data Services?” “Yeah. Matter of...
The Case of the MIA Brand: Part One

The Case of the MIA Brand: Part One

You might remember the first caper I reported here. If not, don’t worry. Most folks forget me almost as fast as my ex-wives do. Just in case, I’ll fill you in: I’m a private brand detective. Most of the mysteries I’m hired to solve have to do...
Content is a Two-Way Street

Content is a Two-Way Street

When writing any type of copy or content for any purpose, my philosophy is to give readers credit for the acuity of their readership. To put it another way, my writing style is the compositional equivalent of my personal style: People get the benefit of every doubt...