The Right Tool For The Right Job
Much like your local plumber, marketers have a wide range of tools in their toolbelt. And just like plumbers, we don’t use any tool for any job.
Meetings: An Exit Strategy
I read another of Harvard Business Review’s inimitably intellectual and brilliantly informative articles the other day. It was called, “How to Get Out of a Meeting You Know Will Waste Your Time”. Its thesis was this: You can often predict which...
Point of View
Thinking of situations from different points of view can be a humorous and empathy-building activity. It can also bring up good topics for your next barbeque.
