Transformation
How can you change? How can you transform? It’s pretty easy to think about how other people should change, but how about yourself?
Homer Business Review
As you may have surmised from this post and myriad others, I’m no fan of Harvard Business Review (HBR). Maybe it isn’t fair to say I’m not a fan. Perhaps it’s more accurate to say I don’t see the point of publishing things that are patently apparent to sentient...
You Are What You Eat
GARBAGE IN, GARBAGE OUT You Are What You Eat JoAnna Bennett, O’Brien Communications Group 21 March 2019 Our brains are hungrier than our stomachs. Every smell, sight, experience, and thought we encounter feeds our brains on a consistent and daily basis. What we...
Narrative Whiplash
In the beginning was the Narrative, and the Narrative was with Global Warming, and the Narrative was Global Warming. (Al Gore 1:1) Then the Narrative was with Climate Change, and the Narrative was Climate Change. Then all Hell broke loose. The polar vortex that...
What’s Your Purpose?
When it comes to establishing your brand’s voice and overall personality, it may seem like an unnerving task. Are you supposed to be serious or friendly?