Icy Emerald

Icy Emerald

GOLD COINS & HIJINCKS Icy Emerald JoAnna Bennett, O’Brien Communications Group 18 March 2021 The sun wouldn’t rise for a few hours, but she was up early today. She didn’t need an alarm clock. She’d been waiting for this day for an entire year. She stretched...
Ground Your Brand. Ground Yourself.

Ground Your Brand. Ground Yourself.

GROUNDING & BRANDING Ground Your Brand. Ground Yourself. JoAnna Bennett, O’Brien Communications Group 11 March 2021 A marketing rule I’ve become familiar with over the years is this: In order to effectively promote your brand to the outside world, you must...
Woof, Woof

Woof, Woof

PETS & PERSONALITY Woof, Woof JoAnna Bennett, O’Brien Communications Group 4 March 2021 As far as I’m concerned, there are four types of people in this world. They are dog people, cat people, dog and cat people, and others. Since I’m allergic to cats and...
Define Your Expectations

Define Your Expectations

EXPECTATIONS & SELF-FAITH Define Your Expectations JoAnna Bennett, O’Brien Communications Group 25 February 2021 Expectations are natural. They’re important. And they’re essential for defining any relationship. That’s why most business relationships start...
Bea’s Balloons

Bea’s Balloons

BALLOONS & BONUS GRANDMAS Bea’s Baloons JoAnna Bennett, O’Brien Communications Group 18 February 2021 I grew up in the house my mother and her siblings grew up in. It was a cookie-cutter suburban, cape-cod-style home built in 1951. The house to the...