by Mark O'Brien | Jun 10, 2019
I recently read a LinkedIn post written by a gentleman named Joel Stevenson. The post was correct, thought-provoking, and sobering for those of us in the marketing profession who don’t want to be painted with particularly pernicious brushes. The brush in Joel’s...
by Mark O'Brien | Jun 3, 2019
WE INTERRUPT THIS BROADCAST TO BRING YOU A BREAKING NEWS BULLETIN: THE INTERNATIONAL OLYMPICS COMMITTEE (IOC) HAS JUST ANNOUNCED THE HOST COUNTRY FOR THE 2022 WINTER OLYMPICS WILL BE HELL. WE NOW RETURN YOU TO YOUR REGULARLY SCHEDULED PROGRAMMING.“Dude,” I hear you...
by Mark O'Brien | May 28, 2019
I have connections, colleagues, and friends on LinkedIn — people like Leslie Hossner and Nelly Jebran — who are kind, astute, and generous enough to point out the differences, similarities, and relationships between words like accept and except, like than and then....
by Mark O'Brien | May 20, 2019
In much the same fashion as content marketing and inbound marketing (aka marketing automation) are on the way out, SEO is on the way out. But it’s not on the way out because it’s proven its irrelevance, a la inbound marketing/marketing automation. Nope. It’s on the...
by Mark O'Brien | May 13, 2019
As any of you who saw this know, the question on the lips of all people in their right minds three weeks ago was this: “Who, in God’s name, would hire Accenture to create a website?”Before we examine this abonimably aberrant phenomenon, let’s take a moment to...
