by Mark O'Brien | Nov 19, 2018
Regular readers of my ravings know it’s the rare occasion, indeed, on which I agree with Harvard Business Review (HBR). But, as Grandpa O’Brien loved to say, “It’s the exception that proves the rule.” Case in point: I found myself in...
by Mark O'Brien | Nov 12, 2018
In a post I wrote recently, a publication I cited mentioned the loyalty era. That got me thinking about how, when, and why we decided everything now has to be referred to as an era. It also made me wonder (1) what might have to transpire and (2) how much time might...
by Mark O'Brien | Nov 5, 2018
After publishing last week’s post on Agile Marketing, I read something about Lean Marketing. Since I do my level best to keep pace with the latest gimcrackery (or quackery, if you prefer), I quickly leapt out onto the Web Searchosphere to see what all the buzz...
by Mark O'Brien | Oct 29, 2018
A company called Workfront was good enough to publish an informercial, disguised as a blog post, from another company. The other company is called MarketerGizmo, and its URL directs to yet another company. That third company is called IdealPath. And if you think...
by Mark O'Brien | Oct 22, 2018
In today’s episode of B2B Business Challenges, we’re going to talk about ways in which you can recognize if you or your organization is sucking wind. Specifically, we’re going to cover the Big Three: Falling for Clickbait Falling for Buzzwords...
