by Mark O'Brien | Mar 21, 2016
When I took my first full-time job (in a major U.S. insurance and financial-services corporation), my boss said to me: “The quality of your work doesn’t make any difference. The only thing that matters is who you know.” It remains one of the most...
by Mark O'Brien | Mar 21, 2016
According to the WORM (World Organization Rescuing Meaning), the number of bored people in the world has more than septupled since YouTube was invented. Nobody’s really sure why that is, other than the fact that it constitutes innumerable attempts to prove Andy...
by Mark O'Brien | Mar 11, 2016
Attention brand managers: In case you haven’t yet gotten the memo, you now work for your social-media person. That’s right. According to the social-media person who authored this gem — “Branding isn’t dead, but it’s no longer in your...
by Mark O'Brien | Mar 4, 2016
Some syntactical constructions are a little harder to penetrate than others. The following snippet requires a hammer drill with a diamond bit to permeate, after which it could still stand some explication. The snippet comes from an article entitled, “Why The...
by Mark O'Brien | Mar 1, 2016
Uh oh. That crashing sound you hear is the fast-tracked hysteria of digital marketing hitting the wall. At least one digital agency wants you to think it’s had an epiphany, that it’s recognized the corner into which it’s painted itself and found a...
