by Mark O'Brien | Jan 16, 2015
I have four dental crowns cemented into my noggin. I’m completely familiar with every step of the procedure for getting them in there: the prepping of the tooth; the creation and application of the temporary crown; the molding of the permanent one; and the implanting...
by Mark O'Brien | Jan 12, 2015
Companies complain about the effect of ad-blocking on their revenue streams. They have a point … to a point. Blocking ads does break the traditional covenant in which users gain access to content in exchange for exposure to advertising. But the complainants...
by Mark O'Brien | Jan 9, 2015
If you do a Google search for dreaded words in business, you’ll get millions of hits. That’s a lot of dread. And it’s a reminder that dread is contextual. Edward G. Brown thinks the most dreaded words in business are Got a minute? Shell Haffner...
by Mark O'Brien | Jan 6, 2015
I left my last corporate job 20 years ago. Even then, I was aware of a phenomenon that continues to become more prevalent: Kleptus vocabularus — the stealing of a lexicon germane to one context for the purpose of deliberately misleading in another context. More...
by Mark O'Brien | Dec 31, 2014
In the good old days (when were those?), companies differentiated themselves by purporting to be the best at what they did. One specialization. One concentration. One reliable deliverable or set thereof. That was then. This is now. Can a company that did one thing...
by Mark O'Brien | Dec 30, 2014
My friend and partner, Jonathan Spiliotopoulos, shared an article entitled, “What Startups Need to Know About Ad Tech”. As Jonathan suggested to me, the article’s most salient point might be this: Advertising is essentially divided into two worlds:...
