by Mark O'Brien | Aug 31, 2015
We need to resurrect insult, kids. I don’t mean we should insult each other any more than we already do. I mean it’s time to be more cognizant of being insulted when we are. Exhibit A: “A Contrarian View on Innovation in Advertising & PR”:...
by Mark O'Brien | Aug 7, 2015
I saw an announcement on LinkedIn the other day that, on clicking through, brought me to the announcement that Prophet and Altimeter Group are joining forces. (I don’t know anything about either company, nor am I affiliated with either company in any way. Both...
by Mark O'Brien | Jul 28, 2015
In the course of our research for a book we once created as a specialty publishing project — Origin/Destination: 75 Years of the New England Water Environment Association — we learned that it took the residents of Uxbridge, Massachusetts, 50 years to figure out the...
by Mark O'Brien | Jul 24, 2015
I don’t know that LeAnne Brinkies is familiar with Hamlet, let alone Queen Gertrude. As the Bard might say, ’tis a pity. Had she been so familiar, she might have gone about “Native advertising – the editorial vs advertorial debate” in a...
by Mark O'Brien | Jul 13, 2015
I need your help. Amazon is being sued for not saying it doesn’t sell something. That actually has nothing to do with us. But here’s where you come in: If two wrongs don’t make a right, can you help me understand why two negatives make a positive?...
by Mark O'Brien | Jul 6, 2015
This is going to disappoint a lot of people. I’m sorry. It can’t be helped. Sometimes I feel like a professional bearer of bad news. And this news is less popular than most: Marketing people aren’t clairvoyant. There. I’ve said (typed) it. Now...
