by Mark O'Brien | Jan 9, 2017
Fast Company, in a magnanimous attempt to help David Hoffeld sell his book on selling (why did he need the help?), published this article — “Your Brain Can Do More Than You Think It Can, Says Science”. Hoffeld is (according to his profile on Amazon)...
by Mark O'Brien | Aug 20, 2015
Thou shalt not dilute thy brand.1 Thou shalt not create brand confusion.2 Apparently, the folks at Google neglected to read The Branding Bible (or at least my book therein) before getting themselves in the soup with their recent (re)branding debacle. As result,...
by Mark O'Brien | Jul 31, 2015
I don’t know whence our inclination to treat symptoms, rather than diseases, derives. I suspect it’s a combination of fear, laziness, political correctness, and a kind of willful ignorance born of the relative luxury in which we’ve become accustomed...
by Mark O'Brien | Jul 29, 2015
Dear Deep, I read your recent LinkedIn post, “How to Get a Clear Mind”, with keen interest. Given the morbid fear of marionettes I developed after an unfortunate childhood incident with Howdy Doody (thank God Buffalo Bob was there), this passage,...
by Mark O'Brien | Jul 21, 2015
I came across a book review in The Financial Times over the past weekend in which the author, Julian Baggini, finding a common thread running through the three books he reviewed, wrote something arresting — something that directly contradicts the popular and...
by Mark O'Brien | Jul 20, 2015
On the day I searched Amazon for books on work/life balance, there were 1,702 results returned. I’ll bet if I’d conducted the same search the next day, there would have been more. That made me wonder: If all of the employees who read these books practice...
