by Mark O'Brien | Dec 5, 2016
Seth Godin published a recent post that said this, in part: There are plenty of people who will pander, race to the bottom, and figure out how to, “give the public what it wants.” But that doesn’t have to be you. Professionals have standards....
by Mark O'Brien | Apr 7, 2016
The blind squirrel found an acorn. It was bound to happen. After stumbling around in an amaurotic crepuscule, falling out of a few trees, and living in a virtually opaque stupor, the scansorial rodent finally discovered what empiricists working with even modestly...
by Mark O'Brien | Mar 11, 2016
Attention brand managers: In case you haven’t yet gotten the memo, you now work for your social-media person. That’s right. According to the social-media person who authored this gem — “Branding isn’t dead, but it’s no longer in your...
by Mark O'Brien | Jan 22, 2016
The truth is that the strong don’t always survive. Usually the weak survive and the cowardly and the mediocre. They gather their forces to destroy the strong because the strong are at the core of their fear. (Pete Hamill, Forever) The same day I published this...
by Mark O'Brien | Jan 20, 2016
When will they ever learn/When will they ever learn? As a naïve adolescent in the ’60s, I bought into all the equally naïve, adolescent claptrap about peace, love, harmony, and understanding. As I got older and more observant, I realized all the naïveté, all the...
by Mark O'Brien | Dec 7, 2015
I happened to hear a Johnny Winter favorite — “Love Song to Me” — from John Dawson Winter III over the weekend. It reminded me of a conversation I had with a client the week before and inspired me to write this verse: To some degree, I disagree; Although,...
