by Mark O'Brien | Nov 30, 2015
I read a post the other day by a British chap who wrote that, when he arrived at his office at 7:30 one morning, the only sound he could hear was the background hum of technology. I immediately wondered: How did he know it wasn’t tinnitus? If you clicked on the...
by Mark O'Brien | Nov 24, 2015
Naïveté comes in all shapes and sizes. So does academic detachment. And so it is that we have a match-up of lightweights, who’ve now squared off three times in what’s come to be dubbed, The Rhetorical Rumble. For each bout, they enter the ring with...
by Mark O'Brien | Nov 23, 2015
I’m noticing what seems to be a proliferation of a phenomenon called use cases. These seem to constitute vignettes or scenarios in which sellers of products or services illustrate various applications of said products or services — having already elucidated the...
by Mark O'Brien | Nov 20, 2015
There’s an old expression in the graphic arts that says this: If you’re not creating an effective presentation of a message, it’s not design. It’s art. So it is with content: If you’re not creating an effectively persuasive message for an...
by Mark O'Brien | Nov 18, 2015
Even though many of our clients provide software and services to the insurance industry, it’s hard to know, sometimes, where the insurance industry stands on technology. It seems as if we go from one extreme to the other: There are posts about research reports touting...
by Mark O'Brien | Nov 17, 2015
This past weekend, I attended the ninth annual Natural Living Expo in nearby Marlborough, Massachusetts. I have no idea why. Being at the Expo recalled the first time I walked into a hardcore comic-book shop. I was in search of the first two editions of the legendary...
