by Mark O'Brien | Jun 30, 2015
In my line of work, you have to say a lot of things that most folks find distasteful. This one elicits sneers, jeers, fears, and tears every time: Marketing is not a sales-support function. Sales is a marketing-fulfillment function. Salesperson: What do you mean...
by Mark O'Brien | Jun 29, 2015
With the publication of my new book for adults all but imminent — For Adults Only: How to Act Like an Adult Around Adults (it’s for adults) — I’ve decided to offer a few excerpts here to gin up interest and, ideally, multi-million-dollar sales. WARNING:...
by Mark O'Brien | Jun 25, 2015
I know what you’re thinking: “This can’t be Hell.” I’m sorry. I know it’s not what you expected. There’s a bunch of stuff missing. There’s no eternal conflagration. There are no devilish dudes with horned heads and...
by Mark O'Brien | Jun 24, 2015
I’ve added to my fledgling collection of books for children by authoring another one, entitled The One and Only Ben. It’s being illustrated by a multi-talented young woman, Shelley Shaw. The image above is the first illustration Shelley created for the book. In brief,...
by Mark O'Brien | Jun 23, 2015
Being in the communications racket may make me a little more sensitive to intelligibility than most. And I may have a slight hyper-percipience when it comes to perceptions of linguistic decorum. But there are some occasions on which you just can’t help but...
by Mark O'Brien | Jun 22, 2015
Shelley Lucas, a very astute professional acquaintance, published a sorely needed post the other day: “The Missing Link: What CMOs & CIOs Really Need To Be Doing Together”. As Howard Cosell might have said, it contained a veritable plethora of quotable...
