by Mark O'Brien | Feb 27, 2017
As soon as someone decided marketing could be inbound and automated, you had to know there was trouble brewing. Sure enough. The fictionalization of everything has now been extended to People Services (formerly Human Resources or HR). Here’s how I know...
by Mark O'Brien | Feb 20, 2017
The story you are about to read is true. Names, links, and actual terminology have been withheld to protect the innocent and the unwitting from skulduggery and knavery — and to shield the duplicitous and the unscrupulous from the slings and arrows of righteous...
by Mark O'Brien | Jun 29, 2016
Read this. Then read it again: This has spawned a plague of traffic brokers who specialize in traffic laundering at an almost unbelievable scale … “real” traffic is undervalued or, some would say, indistinguishable from fraudulent traffic … everyone is...
by Mark O'Brien | Mar 1, 2016
Uh oh. That crashing sound you hear is the fast-tracked hysteria of digital marketing hitting the wall. At least one digital agency wants you to think it’s had an epiphany, that it’s recognized the corner into which it’s painted itself and found a...
by Mark O'Brien | Jan 29, 2016
This may seem premature. But I’m wondering if you’re confused yet. Good. So am I. Since I’m in the marketing and advertising businesses, at least to a certain extent, I’m always curious (Wow! What’s that?), intrigued (Hey! That’s...
by Mark O'Brien | Dec 18, 2015
I’m a sucker. I admit it. I own what was purported to be the deed to the Brooklyn Bridge. And I own swampland in Florida that promises to be prime real estate as soon as climate change renders it an arid plain — or global warming causes the rising seas to turn...
