by Mark O'Brien | Apr 14, 2015
This post, which I offered with tongue firmly in cheek, reminded me of an article I read almost two years ago, in which: Graphic designer and artist Johnny [Kid Tartan] Plaid … envisioned a drastic update for the iPhone 6. The iPhone 6 hadn’t yet become...
by Mark O'Brien | Mar 20, 2015
Brands, like websites, are most effective when they’re not allowed to be static. Brands — and their graphic marks, in particular — shouldn’t be as dynamic as websites, of course; that is, unlike the constantly evolving content of websites, graphic marks...
by Mark O'Brien | Jan 16, 2015
I have four dental crowns cemented into my noggin. I’m completely familiar with every step of the procedure for getting them in there: the prepping of the tooth; the creation and application of the temporary crown; the molding of the permanent one; and the implanting...
by Mark O'Brien | Jan 9, 2015
If you do a Google search for dreaded words in business, you’ll get millions of hits. That’s a lot of dread. And it’s a reminder that dread is contextual. Edward G. Brown thinks the most dreaded words in business are Got a minute? Shell Haffner...
by Mark O'Brien | Jan 6, 2015
I left my last corporate job 20 years ago. Even then, I was aware of a phenomenon that continues to become more prevalent: Kleptus vocabularus — the stealing of a lexicon germane to one context for the purpose of deliberately misleading in another context. More...
by Mark O'Brien | Dec 31, 2014
In the good old days (when were those?), companies differentiated themselves by purporting to be the best at what they did. One specialization. One concentration. One reliable deliverable or set thereof. That was then. This is now. Can a company that did one thing...
