by Mark O'Brien | Aug 3, 2015
Wow. This stuff is starting to come fast and furious now. Soon after I cited Dun & Bradstreet (D&B) in this post about the pitfalls (if not shortfalls) of data-driven content marketing (aka inbound marketing and marketing automation, two contradictions in...
by Mark O'Brien | Jul 16, 2015
In an effort to keep my horizons as broad as possible, I’ve been taking correspondence courses in Women’s Fashion from the Institut Français de la Mode (IFM). To say it’s been fascinating would be understatement bordering on the obscene. Among other...
by Mark O'Brien | Jun 25, 2015
I know what you’re thinking: “This can’t be Hell.” I’m sorry. I know it’s not what you expected. There’s a bunch of stuff missing. There’s no eternal conflagration. There are no devilish dudes with horned heads and...
by Mark O'Brien | Jun 22, 2015
Shelley Lucas, a very astute professional acquaintance, published a sorely needed post the other day: “The Missing Link: What CMOs & CIOs Really Need To Be Doing Together”. As Howard Cosell might have said, it contained a veritable plethora of quotable...
by Mark O'Brien | May 20, 2015
Here’s a partial list of the things most companies say they want on the pages of their websites: Sizzle. Fashion Shows. Popularity contests. Pizzazz. Things that make the boss happy. The kitchen sink and all the attendant plumbing. Cool stuff. And here’s...
by Mark O'Brien | May 13, 2015
A long time ago in a land far away, a man — we’ll call him Nimrod — founded a company. He knew everything about founding a company. But he knew nothing about promoting one. He knew nothing about assimilating people and letting them embody a brand in their own...
